The re-imagined LEGO® Friends characters are more representative of the world that today’s kids navigate, inclusive of gender, culture, ethnicity, physical traits and abilities, non-visible disabilities and neurodivergence. The storylines explore the ups and downs of friendship, while the characters overcome challenges, obstacles, and differences in today’s modern world
A decade on from the launch of LEGO® Friends, the LEGO Group has re-imagined the Friends Universe, with the introduction of new diverse characters, to enable more children to feel represented during play. This next generation is designed to celebrate diverse friendships in the modern world.
Because the LEGO Group values children as its role models, this next generation of LEGO Friends has implemented input from kid testing, research and feedback from letters sent to the company, which all found children had a desire to see themselves, their friends and their families better represented.
The brand-new universe of authentic, interesting, passionate, and diverse characters includes additions of multiple skin tones, cultures, physical and non-visible disabilities, and neurodiversity. The new sets and series will feature characters with limb difference, Down’s syndrome, anxiety, vitiligo, and a dog with a wheelchair. The new friends also explore and work to overcome modern challenges that they face, passions, obstacles, and differences, all while trying to create friendships.
Meet the new Lego friends
The new LEGO® Friends sets will be available from January 1, 2023, while a LEGO® Friends TV special is due to air in February 2023 – kicking off the new TV series.